Before we begin getting into the advanced techniques and the nuts and bolts of
YouTube, we’ll first take a moment to look at the basics of how YouTube works and
what it has to offer.
Most basically then, YouTube is a website that allows users to upload videos from their
computers so that they will be hosted online. They can then embed said videos on their
websites or direct traffic and visitors to them without putting strain on their servers.
Moreover though, YouTube also allows other users to search through those videos
using cross searches to find content they find interesting. Creators can improve their
likelihood of their content being discovered meanwhile by using smart titles and the right
keywords that will act as search terms. And when you find a YouTube user whose
content you enjoy, you can then subscribe in order to see their newest videos on the
homepage whenever you visit the site.
As with other social utilities, YouTube also allows users to create profiles (and channels)
and it allows for direct messaging as well as commenting on videos. Active discussion
on a video is a great way to increase engagement and to heighten visibility. These days,
the social aspect of YouTube is tied to Google Plus, meaning that your YouTube profile
will be the same as your Google Plus profile.
Another interesting aspect of YouTube that we’ll look into later, is the advertising. Using
YouTube ads, creators can earn money from their videos (when a user watches through
to the end or clicks on an ad) or they can promote their own channels via other users.
- File Size: 6461 KB
- Print Length: 43 pages
- Publication Date: July 18, 2017
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B0742G5GBM
- Text-to-Speech: Enabled
- X-Ray: Not Enabled
- Word Wise: Enabled
- Lending: Enabled
- Screen Reader: Supported
- Enhanced Typesetting: Enabled