Discover the Mysteries of Advertising – from its beginning…
Albert Davis Lasker began as a newspaper reporter when still a
teenager but soon got interested in advertising.
He started first as an office clerk and later became a salesman.
He then asked to be given responsibility for a money-losing
account so that he could try his hand at copywriting.
By the age of 20, he had bought Lord & Thomas advertising
agency and remained its chief executive for more than four
decades. This book is as close as readers can come to an
autobiography. This book tells the story of how he shaped the
agency which ranked number one in its day.
Originally published in 26 installments of Advertising Age, this
book takes into the boardroom of Lord & Thomas and reveals the
business philosophy and hard-won knowledge of the man who was its
leader for 40 years.
Learn how the earliest and most successful marketer in the
first half of this century created that success.
Get Your Copy Today!
- File Size: 1617 KB
- Print Length: 203 pages
- Simultaneous Device Usage: Unlimited
- Publisher: Midwest Journal Press; 1 edition (July 29, 2014)
- Publication Date: July 29, 2014
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B00M9L24NY
- Text-to-Speech: Enabled
- X-Ray: Not Enabled
- Word Wise: Enabled
- Lending: Enabled
- Screen Reader: Supported
- Enhanced Typesetting: Enabled