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The Added Value Playbook

The Added Value Playbook

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All of sports business relies on the added value delivered to the customer. This sometimes come in the form of Bobbleheads and other promotional giveaway items, in an effort to create a memorable fan experience. But is that the only way to deliver to fans? This book examines the thought process behind whether added value is achieved through promotional gifting programs or other sporting features.

Product Details

  • File Size: 197 KB
  • Print Length: 24 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: Tao of Sports, LLC (October 27, 2014)
  • Publication Date: October 27, 2014
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray: Not Enabled
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled

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