Contains Copyrighting Breakthrough Addendum
To understand advertising, you need to understand salesmanship.
Both are filled with mis-steps, gimmicks, and frauds.
Advertising is widely understood to be “Salesmanship in Print.”
Understanding what makes a successful salesman then gives you the
basics of what will make successful ads. With this tested collection
of solutions, any person is well on their way to understanding human
nature and how to approach prospects in order that marketing becomes
Only when a person knows to test and re-test everything they find
will success show up. During 10 years of research, Wheeler
tested over 105,000 words and phrases on more than 19 million
people, resulting in the development of his “5 Wheeler Points”.
These principles as powerful today as they were when this book
was originally published in 1937. Even as things change,
technology transforms, business evolves – human nature has stayed
Get Your Copy Today and master these secrets for yourself.
- File Size: 547 KB
- Print Length: 257 pages
- Simultaneous Device Usage: Unlimited
- Publisher: Midwest Journal Press; 1 edition (July 28, 2014)
- Publication Date: July 28, 2014
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B00M8AXG60
- Text-to-Speech: Enabled
- X-Ray: Not Enabled
- Word Wise: Enabled
- Lending: Enabled
- Screen Reader: Supported
- Enhanced Typesetting: Enabled