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Summary: Word of Mouth Marketing: Review and Analysis of Sernovitz’s Book

Summary: Word of Mouth Marketing: Review and Analysis of Sernovitz’s Book

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The must-read summary of Andy Sernovitz's book: "Word of Mouth Marketing: How Smart Companies Get People Talking".

This complete summary of the ideas from Andy Sernovitz's book "Word of Mouth Marketing" shows how this type of marketing isn't really about the marketers, or even marketing itself. It's all about creating happy customers and making them your best advertisers. In his book, the author explains the characteristics that make word of mouth marketing great for your business and why you should focus on the happiness of your customers in order to drive sales.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge

To learn more, read "Word of Mouth Marketing" and discover why your customers are the real driving force behind your marketing.

Product Details

  • File Size: 1571 KB
  • Print Length: 40 pages
  • Page Numbers Source ISBN: 2511042231
  • Publisher: Business Book Summaries (November 12, 2014)
  • Publication Date: November 12, 2014
  • Sold by:  Amazon Digital Services LLC
  • Language: English
  • ASIN: B00PK5XLR4
  • Text-to-Speech: Enabled
  • X-Ray: Not Enabled
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled

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