Sport Marketing, Third Edition, has been thoroughly updated with a comprehensive ancillary package, new examples from the field, and the latest information about marketing in the burgeoning sport industry.
Significant updates to the new edition include a new chapter on branding, an expanded chapter on research in sport marketing, and an updated final chapter on the future of sport marketing. The distinguished authors’ use of real-world examples and engaging writing style will help students and practitioners understand the foundations of sport marketing and how to effectively use those foundations in real-world settings.
Important Notice: The digital edition of this book is missing some of the images found in the physical edition.
- File Size: 7482 KB
- Print Length: 552 pages
- Page Numbers Source ISBN: 0736060529
- Publication Date: March 30, 2007
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B005EN756A
- Text-to-Speech: Enabled
- X-Ray: Not Enabled
- Word Wise: Enabled
- Lending: Not Enabled
- Enhanced Typesetting: Not Enabled