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Sport Marketing, 4E

Sport Marketing, 4E

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Sport Marketing, Fourth Edition, has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. Using the new full-color format and companion web study guide, students will stay engaged as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry.

Product Details

  • File Size: 18450 KB
  • Print Length: 504 pages
  • Page Numbers Source ISBN: 1450424988
  • Publisher: Human Kinetics; 4 edition (May 8, 2014)
  • Publication Date: May 8, 2014
  • Sold by: ¬†Amazon Digital Services LLC
  • Language: English
  • ASIN: B00HFEFUB8
  • Text-to-Speech: Enabled
  • X-Ray: Not Enabled
  • Word Wise: Enabled
  • Lending: Enabled
  • Enhanced Typesetting: Enabled

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