The #1 Step-by-Step Guide to Search Marketing Success…Now Completely Updated with New Techniques, Tools, and Best Practices!
In this book, two world-class experts present today’s best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. Mike Moran and Bill Hunt thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through all the basics while providing reliable, up-to-the-minute insights for experienced professionals.
Thoroughly updated to fully reflect today’s latest search engine marketing opportunities, this book guides you through profiting from social media marketing, site search, advanced keyword tools, hybrid paid search auctions, and much more. You’ll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution.
Whether you’re a marketing, Web, or IT professional, product manager, or content specialist, Search Engine Marketing, Inc., Second Edition will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly.
- File Size: 9053 KB
- Print Length: 669 pages
- Page Numbers Source ISBN: 0136068685
- Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
- Publisher: IBM Press; 2 edition (September 19, 2008)
- Publication Date: September 19, 2008
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B001RGEH96
- Text-to-Speech: Enabled
- X-Ray: Not Enabled
- Word Wise: Enabled
- Lending: Not Enabled
- Enhanced Typesetting: Enabled