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Routledge Handbook of Sports Marketing (Routledge International Handbooks)

Routledge Handbook of Sports Marketing (Routledge International Handbooks)

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Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline.

Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections—brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development—and examines key topics such as:

consumer behaviour

marketing communications

strategic marketing

international marketing

experiential marketing

and marketing and digital media

Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.

Product Details

  • File Size: 4844 KB
  • Print Length: 423 pages
  • Simultaneous Device Usage: Up to 4 simultaneous devices, per publisher limits
  • Publisher: Routledge; 1 edition (December 22, 2015)
  • Publication Date: December 22, 2015
  • Sold by:  Amazon Digital Services LLC
  • Language: English
  • ASIN: B019H2VWRQ
  • Text-to-Speech: Enabled
  • X-Ray: Not Enabled
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Enhanced Typesetting: Enabled

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