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Relationship Marketing (Chartered Institute of Marketing (Paperback))

Relationship Marketing (Chartered Institute of Marketing (Paperback))

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Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.

Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets – employees, suppliers, influencers, customers and consumers – for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.

Product Details

  • File Size: 6202 KB
  • Print Length: 261 pages
  • Page Numbers Source ISBN: 0750648392
  • Simultaneous Device Usage: Up to 4 simultaneous devices, per publisher limits
  • Publisher: Routledge; 2nd edition (June 17, 2013)
  • Publication Date: June 17, 2013
  • Sold by: ¬†Amazon Digital Services LLC
  • Language: English
  • ASIN: B007ZZCSRQ
  • Text-to-Speech: Enabled
  • X-Ray: Not Enabled
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Enhanced Typesetting: Enabled

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