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Prime Market: A look at Amazon’s Marketing Approach for Prime though the Four “P”s.

Prime Market: A look at Amazon’s Marketing Approach for Prime though the Four “P”s.

Amazon Price: N/A (as of April 24, 2018 8:43 am – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Amazon is the one-stop-shop that brings high quality products and service, with a large selection to customers who are intelligent and decisive internet shoppers in order for them to go on with their busy lives that are free from shopping at convenient store (Statement my own).

Amazon Prime is growing fast, and with a substantial increase in paying subscribers each year, what is Amazon doing right to maintain their substantial growth? This book is a brief look at Amazon's strategy for marketing Prime through the 4 P's. Included also is a brief look at Amazon's brand.

Product Details

  • File Size: 1901 KB
  • Print Length: 12 pages
  • Publisher: Michael Garcia Jr. (May 10, 2016)
  • Publication Date: May 10, 2016
  • Sold by: ¬†Amazon Digital Services LLC
  • Language: English
  • ASIN: B01FH2ML48
  • Text-to-Speech: Enabled
  • X-Ray: Not Enabled
  • Word Wise: Enabled
  • Lending: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled

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