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Pay Per Click Search Engine Marketing For Dummies

Pay Per Click Search Engine Marketing For Dummies

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Plan and launch your PPC campaign and keep track of its progress

If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.

Discover how to Use the right keywords to trigger your ads Figure your breakeven point Write ads that reach your customers Calculate return on investment Use geo targeting Track your ad results

Product Details

  • File Size: 17829 KB
  • Print Length: 388 pages
  • Page Numbers Source ISBN: 0471754943
  • Publisher: For Dummies; 1 edition (February 23, 2011)
  • Publication Date: February 23, 2011
  • Sold by: ¬†Amazon Digital Services LLC
  • Language: English
  • ASIN: B004PYDRM0
  • Text-to-Speech: Enabled
  • X-Ray: Not Enabled
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Enhanced Typesetting: Not Enabled

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