Published at SportFachhandel Magazine – ISPO 2015 issue, Julius Geis writes about the development of the outdoor-sports industry within the European market. As a specialized brand-consultant, he was curious about markets history… so he starts researching and came across some interesting insights.
In "Misunderstanding Outdoor" he explains why the industry definition of "outdoor" is a misguidance of all strategy thinking and why it doesn't reflect the real culture and real market volume behind it.
A must read for all marketers working for outdoor-sports industries in a European context.
- File Size: 2887 KB
- Print Length: 21 pages
- Publication Date: August 14, 2015
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B013YHSE0I
- Text-to-Speech: Enabled
- X-Ray: Not Enabled
- Word Wise: Enabled
- Lending: Enabled
- Screen Reader: Supported
- Enhanced Typesetting: Enabled