Home / Sports Marketing / MISUNDERSTANDING OUTDOOR: On the misinterpretation of the market, the uprooting of identities and the true heros of our time.
MISUNDERSTANDING OUTDOOR: On the misinterpretation of the market,  the uprooting of identities and the true heros of our time.

MISUNDERSTANDING OUTDOOR: On the misinterpretation of the market, the uprooting of identities and the true heros of our time.

Amazon Price: N/A (as of April 24, 2018 8:52 am – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Published at SportFachhandel Magazine – ISPO 2015 issue, Julius Geis writes about the development of the outdoor-sports industry within the European market. As a specialized brand-consultant, he was curious about markets history… so he starts researching and came across some interesting insights.

In "Misunderstanding Outdoor" he explains why the industry definition of "outdoor" is a misguidance of all strategy thinking and why it doesn't reflect the real culture and real market volume behind it.

A must read for all marketers working for outdoor-sports industries in a European context.

Product Details

  • File Size: 2887 KB
  • Print Length: 21 pages
  • Publication Date: August 14, 2015
  • Sold by: ¬†Amazon Digital Services LLC
  • Language: English
  • ASIN: B013YHSE0I
  • Text-to-Speech: Enabled
  • X-Ray: Not Enabled
  • Word Wise: Enabled
  • Lending: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled

About meadmin

meadmin

Leave a Reply

FP Traffic
Scroll To Top