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Millennials with Kids: Marketing to This Powerful and Surprisingly Different Generation of Parents

Millennials with Kids: Marketing to This Powerful and Surprisingly Different Generation of Parents

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While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood.

Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. Building on the highly acclaimed Marketing to Millennials, this book captures data from a new large-scale generational study and reveals how to:

Enlist Millennial parents as co-creators of brands and productsPromote purpose beyond the bottom lineCultivate shareabilityDemocratize customer experienceIntegrate technologyDevelop content-driven campaigns that speak to MillennialsAnd more

A gold mine of demographic profiles, interviews, and examples of brand successes and failures, this book helps marketers rethink the typical American household—and connect with these critical consumers in the complex participation economy.

Product Details

  • File Size: 2949 KB
  • Print Length: 240 pages
  • Publisher: AMACOM (August 19, 2015)
  • Publication Date: July 15, 2015
  • Sold by:  Amazon Digital Services LLC
  • Language: English
  • ASIN: B00TRF2M8M
  • Text-to-Speech: Enabled
  • X-Ray: Not Enabled
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled

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