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How to Market Your Business Using YouTube: Basics for Beginners (Marketing Matters)

How to Market Your Business Using YouTube: Basics for Beginners (Marketing Matters)

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YouTube is the third most popular website in the world, after Google and Facebook. Owned by Google, it can be a powerful tool for marketing your products and services, and building awareness of your brand, once you know how.

This guide is designed for anyone who wants to begin marketing their online business through YouTube and needs a quick start-up guide that will help them avoid many of the most common errors that newcomers to YouTube often make.

In this guide, you will discover why video marketing is increasing in popularity, and how it can help your business in a number of ways. You will also learn how to spy on your competition if they are marketing on YouTube in order to make the most of the opportunities to create powerful marketing messages.

This guide will take you step-by-step on how to set up your account, and optimize it. You will also learn how to optimize the listing for each video that you post on your YouTube channel.

Learn the most powerful ways to promote your YouTube videos, and how to create videos simply and easily even if you hate being in front of a camera.

In addition to learning how to analyze YouTube statistical charts and optimize and promote your videos, you will also find top tips on special things you will want to watch out for when setting up and creating your videos, plus discover the best ways to integrate your new video marketing campaign into your overall marketing plan. Learn the best ways to track and test your results, and follow up on your successes.

As with all of our Marketing Matters guides, you will get a checklist of action steps to help you ensure you do not miss any vital parts in the process of marketing on YouTube. You will also get a free downloadable PDF pack to help keep your video marketing campaign organized.

If you want to avoid making costly mistakes and wasting time and effort as you get started on YouTube, this guide is designed to help you build a powerful video presence online for your business. Start organizing your YouTube channel today to tap into this powerful marketing tool that no online business owner can afford to ignore.

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TABLE OF CONTENTS
SYNOPSIS
INTRODUCTION
CHAPTER 1: CREATE AND SET UP YOUR ACCOUNT
CHAPTER 2: GETTING TO KNOW THE YOUTUBE VIEWER
CHAPTER 3: ANALYZING YOUR COMPETITION ON YOUTUBE
CHAPTER 4: OPTIMIZE YOUR VIDEO
CHAPTER 5: PROMOTING YOUR VIDEOS
CONCLUSION
APPENDIX 1: VIDEO MARKETING WITH YOUTUBE CHECKLIST
FURTHER READING
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ABOUT THE AUTHORSAbout the Authors

Joan Mullally and Evelyn Trimborn have worked in online marketing and publishing for nearly 20 years. They are the authors of over 100 step-by-step guides on marketing, small business, and variety of self-help topics designed to help you achieve your personal and professional goals.

Product Details

  • File Size: 478 KB
  • Print Length: 44 pages
  • Publisher: Eternal Spiral Books, http://EternalSpiralBooks.com (April 11, 2012)
  • Publication Date: April 11, 2012
  • Sold by: ¬†Amazon Digital Services LLC
  • Language: English
  • ASIN: B007TKATDW
  • Text-to-Speech: Enabled
  • X-Ray: Not Enabled
  • Word Wise: Enabled
  • Lending: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled

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