When it comes to marketing their small business on the internet, most small business owners have been told a lie. They're told that the internet is the best medium on the planet for reaching out and attracting new customers to their business. So the small business owner has a website built and waits for the flood of new visitors to become new customers. And waits. And waits some more.
You see, the truth is that having a company website is not enough to attract new customers to your business. It's not the small business owner's fault, and it's certainly no fault of the internet. The problem lies in how today's consumer shops online. Here's the harsh reality: consumers are not looking for your product or service on the internet. Let me say that again: they're not looking for your product or service on the internet.
What they are looking for is an answer to their question or a solution to their problem. As a small business owner (or someone who just wants more customers) the million dollar question that you have to ask yourself is this: "Have I positioned my business to be the solution that someone is searching for online?" If your answer is yes then you'll be attracting new customers on the internet from now until years to come.
If your answer is no then chances are that you are operating under three misconceptions about the internet that are killing your chances of being successful online. These three misconceptions are as follows:
1) Prospects are searching for your product or service on the internet.
2) Prospects will do business with you once they find you on the internet.
3) Prospects can decide on their own what action they will take.
If after reading the three statements above there are no alarms going off in the back of your business brain, then do yourself a favor and consider buying this book. The fact of the matter is that every day more and more consumers are making the internet their first choice when it comes to shopping for a product or service. They know what they are looking for (or they can certainly do a search for it- whatever "it" is) but the vast majority of small to medium sized businesses do not know how to connect with these searchers in any meaningful way. That is to say- they cannot connect with these potential customers when the customers are actually searching online; if they do happen to connect with these searchers then the small business owners do not collect the searcher's contact information, and if they do happen to collect the contact information then there is no offer made that would compel these prospects to become customers.
If this scenario sounds familiar to you or for whatever reason you are struggling with getting new prospects into your pipeline, then use some of the principles that I talk about in the book.You will (hopefully) be pleasantly surprised about what you can do to turn things around and start to use the internet the way that it was supposed to be used: to connect with your prospects in a meaningful way, provide value to them and build a relationship so that you are the only person/business/entity that they would want to do business with!
If you'd like to hear a free recorded message where I elaborate on some of these strategies and talk about how to overcome the three misconceptions mentioned above then call 1-800-687-0540 now and start implementing these solutions today!
- File Size: 416 KB
- Print Length: 43 pages
- Publication Date: February 19, 2012
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B007BFJ080
- Text-to-Speech: Enabled
- X-Ray: Not Enabled
- Word Wise: Enabled
- Lending: Enabled
- Screen Reader: Supported
- Enhanced Typesetting: Enabled