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Encyclopedia of Sports Management and Marketing

Encyclopedia of Sports Management and Marketing

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This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.

Product Details

  • File Size: 107990 KB
  • Print Length: 1907 pages
  • Publisher: SAGE Publications, Inc; 1 edition (August 8, 2011)
  • Publication Date: May 18, 2015
  • Sold by: ¬†Amazon Digital Services LLC
  • Language: English
  • ASIN: B00XW7BDY0
  • Text-to-Speech: Enabled
  • X-Ray: Not Enabled
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Enhanced Typesetting: Enabled

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