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Effective E-Mail Marketing: The Complete Guide to Creating Successful Campaigns

Effective E-Mail Marketing: The Complete Guide to Creating Successful Campaigns

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Amazon Price: N/A (as of March 27, 2018 8:46 am – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

E-mail is today's most powerful marketing medium. It is also the most misunderstood. This dynamic book dispenses with incomprehensible theories and conflicting rules to explore real-life examples of e-mail campaign successes and failures — explaining exactly why each soared or sank.

Over-mailing * Under-testing * Poorly constructed messages * Effective E-Mail Marketing shows marketers how to avoid these and hundreds of other problems, and how to craft messages that build rapport — and sales — to consumers worldwide. All marketers using the Web will want to look here first to learn the truth about:

* Adapting mass-market messages to this one-to-one medium
* Strategies for increasing mailing frequency without increasing ""opt-outs""
* Techniques that reach through the screen to grab the reader
* Words and phrases that drive response — and those that guarantee rejection

At last, a book full of hard-boiled e-marketing tips to replace unproven theories!

Product Details

  • File Size: 6785 KB
  • Print Length: 304 pages
  • Publisher: AMACOM; 1st edition (June 17, 2002)
  • Publication Date: April 30, 2002
  • Sold by:  Amazon Digital Services LLC
  • Language: English
  • ASIN: B001MBUH2M
  • Text-to-Speech: Enabled
  • X-Ray: Not Enabled
  • Word Wise: Enabled
  • Lending: Enabled
  • Enhanced Typesetting: Not Enabled

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