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Digital Marketing Management: A Handbook for the Current (or Future) CEO

Digital Marketing Management: A Handbook for the Current (or Future) CEO

Amazon Price: N/A (as of August 19, 2018 7:00 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts
digital marketing in the context of rm strategy selection. The rst step in digital marketing is to understand your company and your brand. The second step is to put
content and keywords on your website so that they can be found in search. Third, use the other delivery platforms of digital marketing, e-mail, social, and mobile, to
deploy that content to the customer. The nal topics in the book focus on the importance of data management and privacy. The author discusses how to develop a database and to create an organization that puts data quality at its center. These practices are as critical to digital marketing success as the delivery platforms. Without quality data, no digital marketing program can be successful.

Product Details

  • File Size: 3444 KB
  • Print Length: 170 pages
  • Publisher: Business Expert Press (January 27, 2015)
  • Publication Date: January 27, 2015
  • Sold by: ¬†Amazon Digital Services LLC
  • Language: English
  • ASIN: B00STQ447M
  • Text-to-Speech: Enabled
  • X-Ray: Not Enabled
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled

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