Home / Linked In Marketing / Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference (Business Books)
Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference (Business Books)

Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference (Business Books)

Rating: 
Amazon Price: N/A (as of April 24, 2018 6:51 am – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Position your company to handle any brand crisis—instantly and effectively

Toyota, Tylenol, and Goldman Sachs all made the best of serious brand crises. You can, too, with Brand Turnaround!

Brand Turnaround examines a number of brand crises—explaining first what went wrong and then revealing the steps companies took to manage their recovery—all while giving you practical insight and methods you can use to make a positive difference in your brand. You get the tools you need to develop a game plan within eight hours of the incident to prevent the problem from spreading; create a company culture designed to handle situations quickly and effectively; and manage emotions during the toughest days.

Karen Post Known by many as The Brand Diva®, Karen Post is an international branding/marketing expert, professional speaker and author. She helps individuals, businesses and nonprofits around the world succeed with powerful, distinct brands.

Product Details

  • File Size: 3131 KB
  • Print Length: 289 pages
  • Simultaneous Device Usage: Up to 4 simultaneous devices, per publisher limits
  • Publisher: McGraw-Hill Education; 1 edition (December 16, 2011)
  • Publication Date: December 16, 2011
  • Sold by:  Amazon Digital Services LLC
  • Language: English
  • ASIN: B005NASIWE
  • Text-to-Speech: Enabled
  • X-Ray: Not Enabled
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled

About meadmin

meadmin

Leave a Reply

FP Traffic
Scroll To Top